Telecommunications Market Overview for 2024

As of the end of 2024, the total volume of the telecommunications services market amounted to 1,362 billion tenge, exceeding the previous year’s figure by 11%.

Mobile communications dominate by type of service. Revenue from mobile communication services still generates more than half of the entire market volume — 56%.

As of the fourth quarter of 2024, the fixed-line telephony market amounted to 44.4 billion tenge.

Revenues from mobile services continue to dominate, accounting for 56% of the market in 2024, driven by the growth of mobile internet and related services. Improved network quality and the development of 5G also contribute to increased data consumption.

The share of B2O services remains stable at 9% due to infrastructure expansion in remote areas, which not only reduces the digital divide but also stimulates traffic growth among small operators and corporate clients.

Fixed broadband and data transmission services (15%), as well as IT services (8%), continue to contribute to the overall market, particularly due to the growth of cloud solutions and digital services. Overall, the market structure by service type remained largely unchanged compared to 2023, although there is a gradual shift toward higher value-added services.

764.8

5%

KZT billion

the mobile communications market in Kazakhstan in 2024

Despite its maturity, the mobile communications market continues to play a key role in the development of the telecommunications sector in Kazakhstan and globally. This is driven by growing demand for mobility, digital services, and fast access to information. Advancements in network technologies and improvements in mobile internet quality foster the emergence of new services that are successfully monetized and increase paid consumption.

In 2024, the mobile communications market in Kazakhstan reached KZT 764.8 billion, which is a 5% increase year-on-year.

159.5

10%

KZT billion

the volume of the fixed broadband market in 2024

The broadband access market continues to grow year over year. In major cities, internet providers aim to increase subscriber profitability by migrating users from ADSL connections to FTTx and GPON networks, which offer higher speeds and broader service packages at corresponding costs. Providers delivering universal services in rural areas receive state subsidies to compensate for lost revenue due to the application of special tariffs. The estimated volume of the fixed broadband market in 2024 was KZT 159.5 billion, representing a 10% increase compared to the previous year.

The channel leasing market in Kazakhstan, dominated by IP-VPN, is stagnating despite the expansion of branch networks. The main reason is the migration of enterprises to cloud infrastructure, especially in the public sector, where digital transformation progresses faster than in the corporate segment.

Additional factors contributing to the decline in demand include:

• Replacement of IP-VPN with internet-based solutions (SD-WAN, IPsec VPN);
• Competition with alternative technologies (MPLS, Ethernet VPN);
• Optimization of IT budgets.

In 2024, the data transmission channel leasing market amounted to KZT 37.4 billion, nearly matching the previous year’s level, confirming the stagnation trend likely to persist in the coming years.

52.5

7%

KZT billion

was the revenue of operators from pay TV services in Kazakhstan in 2024

As of the end of 2024, revenue from pay TV services in Kazakhstan totaled KZT 52.5 billion, an increase of 7% compared to the previous year. Nearly all revenue from pay TV services is generated by households, which accounted for 94% of total revenue in 2024, or over KZT 49 billion.