Business strategy

Obsession with the client

• Leadership in quality of the last mile in the B2C market cities
• from 200 Mbps rural
• communities from 20 Mbps
• Become No.1 Operator by customer experience in the B2C segment
• Best NPS among fixed operators
• Protecting the leading position on the B2C broadband and
• TV market 72–74%
• broadband access TV 45–50%
• Strengthening the leading position in terms of revenues on the B2X market
• 50–52% В2Х market
• Become No.1 Operator in terms of customer experience in the B2B segment
• Best NPS among fixed operators
• Solid growth in the ICT segment and selected new business lines
• +14% in revenues

Unity in a changing environment

• Social stability index in the favorable zone
• SRS (Happy Index) 75%
• eNPS 70%
• engagement 85%
• Loyalty 65%
• EJM (Employee satisfaction at each stage of life cycle) in% (measurement required)
• IR (high standards in industrial relations)

Continuous renewal

• Data management as an asset
• Sales and churn management
• External data monetization
• Optimization of internal processes
• FCF from Big Data by 2027 — KZT 6.5 billion
• Enhancing operational efficiency through AI
• Improving customer service quality and increasing customer loyalty
• Increasing marketing campaign effectiveness and reducing advertising costs
• Automation of internal processes and improvement of labor productivity
• Migration of network and IT infrastructure to the cloud environment
• Reducing the share of equipment operating for over 10 years to 15% by 2024
• 99.9% — availability of IT platforms and digital sales channels
• Transition to microservice architecture
• Development of Telco Cloud infrastructure based on SDN/NFV platform
• Digital transformation of the business
• Reducing time-to-market by 2 times
• Lowering scaling costs
• Provision of digital and cloud services (IaaS/PaaS)
• Entering new markets

Sustainable growth

• Creating conditions for the transition to a Gigabit Society Achieving
• 18 core nodes* on 100G interfaces
• Meeting customer expectations for access speed
• ≈500 thousand clients (households)
• Operational efficiency at the level of industry leaders
• ≈KZT 8 billion — impact on EBITDA for 2023–2032
• Establishment of a Tower Operator
• Implementation of the ODN project, management of Kazakhtelecom’s tower infrastructure (AMS), synergy with projects 50+ and BSIP
• Automation of the supply chain and digitalization of SSC processes
• Minimization of routine operations
• Achievement of ESG rating targets
• Reduction of net carbon footprint by 13% by 2032
• Rating: BBB (2024), A (2027)